Roséalia Floral Design Studio is a Kentucky-based luxury floral brand specializing in elevated wedding and event design. With a strong emphasis on refined aesthetics and custom installations, Instagram serves as the primary channel for attracting and converting prospective clients.
Objective
Shift Roséalia’s social presence from a static portfolio into a relationship-driven marketing channel, using content to build trust, differentiate from competitors, and attract high-intent wedding clients.
Founder-Led Brand Positioning
Moved the brand away from a traditional, portfolio-style feed toward a more personal, connection-driven approach.
• Brought Sarah and Shannon forward as the faces of the brand
• Created video content focused on their personalities, process, and expertise
• Positioned them as trusted creatives rather than just vendors
Goal: Help brides feel like they know who they’re hiring
Vendor Partnerships
Built cross-promotional relationships with photographers, venues, and rental vendors to expand reach and drive new client opportunities both on social and through industry referrals.
Impact
+22.6% engagement (likes)
+30.6% comments
+34.13% reach
+10.4% follower growth
+30.6% comments
+34.13% reach
+10.4% follower growth
